Market Research Analysts and Marketing Specialists in Battle Creek, Michigan
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Career Projections for Battle Creek, Michigan
Market Research Analysts and Marketing Specialists on average make:
$64,480 ($31.00/hour).
The number of positions in Battle Creek, Michigan are:
213
and by 2028 that number is projected to:
decrease to 211.
We predict that due to job growth or retirements there will be approximately:
21 every year.
The typical education needed to enter this job is:
a bachelor’s degree.
The typical training needed after hire is:
no additional training other than onboarding.
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Other Job Titles
Advertising Analyst, Business Development Analyst, Business Development Associate, Business Development Specialist, Communications Specialist, Demographic Analyst, Digital Marketing Specialist, Email Marketing Processor, Email Marketing Specialist, Family Consumer Scientist
Technology/Skills
Adobe Photoshop, Google Analytics, Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint, Salesforce software, TikTok
Tools Used
Desktop computers, Notebook computers, Personal computers, Personal digital assistants PDA, Scanners, Tablet computers
Tasks
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
Personality
Analytical Thinking, Attention to Detail, Dependability, Integrity, Initiative, Adaptability/Flexibility, Persistence, Cooperation, Independence, Achievement/Effort
Certifications, Licenses, or Training
Certifications (CareerOneStop) Certifications (MyNextMove) Licenses Training
More Details About this Occupation
Helpful Resources
CareerOneStop
CareerOneStop is sponsored by the U.S. Department of Labor, Employment, and Training Administration. It’s a one-stop shop for career exploration, training, and jobs. There is also a Skills Matcher available.
PathFinder
An online career planning tool to help Michigan residents get high-quality, in-demand degrees, and credentials.
MyFuture
Helps young adults plan their next steps in life by bringing together the most recently available information about colleges, careers, and military service opportunities.
Creative Ladder
Creative Ladder is a 501(c)(3) nonprofit that works to make creative careers more accessible and inclusive.